Skip to content

Our Story


Furniture Crafted with Character. 

Since launching the Culture brand in 2009, we have made it our mission to bring everyday beauty and comfort into the homes of our customers. We believe that your home should have character, just like you. Every home has a story to tell - of family; of love; of connection. We want to help you tell that story. 
We're based in Kurnell, Sydney - so we love everything coastal, calm and captivating. Think: coastal, Scandinavian and sprinklings of retro, mid-century and French pieces. Our team is eclectic too; from surfers to bookworms and office pets, we appreciate variety in every facet of life. That's why creating collections brimming with character and individuality is so important to us. 
Of course, we're as enthusiastic about our community as we are design, so offering our customers unrivaled value is something Culture has always taken pride in. We work directly with our manufacturers to produce unique and timeless pieces from high-quality materials. This relationship means we can bring you beautiful furniture for lower prices - often up to 30% better than traditional retailers. 
We believe that creating a warm and inviting space - one that reflects your own, completely unique taste - is an essential journey in turning a house into a home. So, it's our goal to curate collections that speak to your style, but don't leave your pockets empty, whether you're leaving the nest for the first time, juggling a young family or simply looking for affordable and trend-focused pieces to brighten-up your home.  The team at Culture hopes to continue furnishing local homes for years to come. 
Our Family  The Casaceli Family have been retailing Furniture, Home Furnishings and Floor coverings since 1948.
The roots of our family business span back to work in the pumice mines of Lipari, Italy, after which the family migrated to Australia.white and brown concrete building near body of water under cloudy sky during daytime
My Grandmother Diana (D'ambra) and Grandfather Angelo Casaceli opened a local Cronulla fruit shop(Casaceli Fruit) in 1939, which was transformed into a gift shop By Diana (nona) in 1948. This gift shop was slowly extended until Ron and Joe Casaceli led the shop's transition into Superior Furniture Co; a local favourite throughout the 50s and 60s. 
Our family has always specialised in sourcing beautiful, handcrafted pieces of furniture that reflect the artisan designs found in our home town. It was our goal to bring a little piece of the Lipari Islands with us to Australia; a goal we realised through furnishing local Cronulla homes with impeccable craftmanship. 
Over the years, the Casaceli family have delivered quality home furnishings to hundreds of thousands of families and businesses across the country, 
Now, Culture is staffed by a group of passionate and caring home and lifestyle enthusiasts, with our familial roots a constant guiding force for the brand. Our culture is rooted in five core values: Be fair, be kind, be community-minded, be creative and, think long term. 
An established and successful entrepreneur, Peter Casaceli is an experienced negotiator, leader and salesman. With an intimate knowledge of the furniture, design and real estate industries in Australia, Asia, Europe and North America, he has a wealth of knowledge in building businesses and managing teams.

We're glad you're here. Thanks for shopping with us!

Peter Angelo Casaceli